Bank of Ireland FraudWatch 2024/25

Awareness Campaign
Animation

Bank of Ireland asked us to have a rethink about their successful FraudWatch campaign. In previous years, we had created videos that were largely live action, with some animation or motion graphics to help explain the stories. However, the ask for the 2024 campaign was to focus on animation.
I suggested that a style inspired by Saul Bass might fit the fraud theme, and developed the style for the Bank of Ireland campaign. Once this was approved - thanks to a mood board and some early animation tests - I storyboarded all five videos in the campaign before finally building the full animation suite.
The campaign was launched over late Summer 2024 and proved so successful that Bank of Ireland requested a further four videos for 2025.